Dubai’s real estate market continues to attract global attention with its luxurious developments, innovative communities, and strong investment potential. Whether you’re a homebuyer or an investor, getting early access to property launches can make a huge difference, and that’s where the Expression of Interest (EOI) comes in.
In this blog, LEOS Developments explains what an EOI is, how it works, and why it matters when buying property in Dubai.
What is EOI in Dubai real estate?
An Expression of Interest (EOI) is an early commitment made by buyers to show genuine interest in purchasing a property before an official launch. It usually involves filling out a short form and paying a refundable deposit, typically ranging from 2% to 5% of the property value.
Although it’s not a legally binding contract, submitting an EOI secures your place among priority buyers, giving you a better chance of selecting your preferred unit once sales open. Developers use EOIs to gauge demand, identify serious buyers, and plan fair unit allocations for high-demand projects.
In short, submitting an EOI is a smart, low-risk way to stay ahead in Dubai’s fast-paced property market.
Components of EOI
Submitting an EOI is a simple process, but it includes a few key details. You’ll need to provide your personal information such as your name, nationality, and contact number. The form will also include the type of property or project you’re interested in and the deposit amount.
Along with the form, developers usually ask for basic documents like a passport copy or Emirates ID (if you’re a resident). The EOI also comes with terms and conditions from the developer, which you should review carefully before signing.
EOI Application Process
The EOI process in Dubai real estate is simple and helps buyers secure priority in new launches. Here’s how it works:
Step 1: Choose a Project
Select the development or community you are interested in, such as a new villa launch or apartment tower.
Step 2: Submit the EOI Form
Fill out a short form with your details, including name, contact information, and unit preference.
Step 3: Pay the Deposit
Make a refundable or partially refundable deposit to confirm your interest. The deposit amount usually ranges between 2%-5% of the property price.
Step 4: Wait for Allocation
When the project officially launches, the developer allocates units. Buyers who submitted EOIs get first priority.
Step 5: Proceed to Purchase
If you’re happy with the allocated unit, the next step is signing the Sales & Purchase Agreement (SPA) and following the agreed payment plan.
In simple terms, EOI gives you a head start in competitive launches by securing your spot before sales open to the public.
Drawbacks of EOI
While submitting an EOI offers clear advantages, there are also a few limitations to consider. Your deposit will be tied up until allocation is finalized, meaning those funds are temporarily unavailable. Although generally refundable, policies differ between developers and in some cases minor deductions may apply.
Importantly, an EOI does not guarantee your preferred unit, it only provides priority in the allocation process. If your desired option isn’t available, you may need to select an alternative or withdraw your EOI altogether.
Difference Between EOI and LOI
Many people confuse EOIs with LOIs, but they are quite different.
An Expression of Interest (EOI) is a simple way to show that you’re serious about buying a property. It comes with a deposit and gives you priority, but it is not legally binding. EOIs are most common in Dubai’s residential and off-plan property launches.
A Letter of Intent (LOI) is more formal. It usually sets out the main terms of a deal and, depending on how it is written, it can sometimes be legally binding. LOIs are often used in commercial real estate or large transactions where more details are agreed at an early stage.
Frequently Asked Questions
Q: Is the EOI deposit refundable?
Yes, in most cases. If you choose not to proceed, the deposit is usually refunded according to the developer’s policy.
Q: Does submitting an EOI guarantee a unit?
No. It gives you priority, but final allocation depends on availability and approval.
Q: Can overseas investors submit an EOI?
Yes, international buyers can participate by submitting the required documents and payment remotely.
Q: What happens after my EOI is accepted?
You’ll be invited to sign the Sales and Purchase Agreement (SPA) and proceed with your payment plan.
Q: Can I withdraw my EOI?
Yes, but refund terms differ by developer, always check the conditions before applying.
Conclusion
An Expression of Interest (EOI) is a valuable first step in Dubai’s thriving real estate market. It allows buyers to act early, secure priority access, and gain peace of mind before official sales begin. While it doesn’t guarantee a unit, it gives you a clear advantage in competitive project launches, making it an essential move for serious buyers and investors alike.
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